Etsy Print On Demand: A Guide to a Profitable Store (2024)

Have you ever dreamed of turning your creative passion into a profitable business? Welcome to the world of Etsy print on demand, where you can do just that!

In this article, we’ll show you how you can set up your Etsy store and how to start a POD business with Printful.

You’ll also learn how to select popular products, create eye-catching designs, and develop pricing strategies that maximize your profits. Ready to dive in? Let’s get started!

Key Takeaways

Understanding Etsy Print-on-Demand

A person setting up their Etsy store for print on demand success

Etsy print-on-demand is a game-changer for creative artists and sellers alike. It integrates seamlessly with Etsy shops and uses print providers like Printful to fulfill orders. This means you can:

  • Create and sell custom products without having to manage inventory or worry about order fulfillment
  • Turn your interests and crafts into a lucrative source of revenue
  • Attract a promising group of individuals searching for one-of-a-kind, custom products

Maximizing the potential of Etsy print-on-demand involves:

  • Utilizing the Etsy Stats Tool to evaluate your sales figures and pinpoint listings with low visibility
  • Modifying the tags, titles, and categories of these listings to diversify the keywords you’re using can help attract more potential customers
  • Using Printful, which is free of charge, you only have to pay for product and shipping costs when you receive an order.

Initiating your journey with Etsy print-on-demand involves:

  1. Creating Etsy and Printful accounts
  2. Linking them
  3. Accessing a wide range of print-on-demand products, from t-shirts to wall art, which you can customize as you please.

Setting up Your Etsy Shop for Print-on-Demand Success

Initiating your Etsy shop for print-on-demand success begins with setting up an Etsy account.

Once you have your account, defining a niche is essential to make your store stand out among the 7.5 million active sellers on the platform.

To identify your niche, analyze the shops with the highest sales volume and evaluate the trending products on Etsy that are popular among Etsy customers.

In 2013, Etsy expanded its definition of “handmade” to include items made by “Production Partners,” allowing sellers to sell products made by print-on-demand companies like Printful.

This means that you can now focus on creating unique designs that differentiate your Printful products from the competition on Etsy. Remember to create your products on Printful, not Etsy, and then sync them to your Etsy storefront to start selling.

First impressions matter, and in the world of Etsy’s print-on-demand products, this is defined by the quality of your product photos. Printful’s Design Maker can help create attractive mockups if you cannot take professional product photos.

By partnering with a print-on-demand drop shipper like Printful, you can focus on optimizing your listings while Printful handles production and fulfillment.

Registering and Connecting Your Printful Account

Kick-starting your venture of selling Printful products on Etsy requires setting up a Printful account.

You can sign up for a Printful account on their website, and they will ask you to accept their terms and explain why you are creating a Printful store.

Once you’ve signed up for a Printful account, you’ll need to create an Etsy account if you haven’t already.

Connecting your Etsy store to your new Printful account is quick and simple. It’s a straightforward process that takes very little time. Simply access the Printful dashboard and follow these steps to connect your Etsy store to your Printful account:

  1. Log in to your Printful account.
  2. Go to the “Stores” page and click “Connect” next to the Etsy logo.
  3. Follow the prompts to authorize Printful to access your Etsy store.
  4. Once connected, all Etsy listings must be generated through Printful so that Printful can automatically manage and dispatch all Etsy orders as they arrive.

Remember that using the same email address for both accounts is not mandatory, but it can be greatly appreciated and beneficial.

Utilizing a frequently-checked email account during Printful registration offers several benefits:

  • You can stay on top of order updates, whether receiving, shipping, or resolving issues.
  • You can stay informed about any changes or updates to your orders.
  • You can ensure a seamless experience for both you and your customers.

Selecting Profitable Print on Demand Products

Selecting print-on-demand products for Etsy sales should factor in their popularity and versatility to cater to a diverse customer base. Some highly sought-after print-on-demand items include t-shirts, mugs, and wall art.

In the following sections, we’ll dive deeper into these product categories and explore their potential for your Etsy store.


Etsy and Printful accounts

T-shirts are popular for print-on-demand due to their versatility and ability to showcase unique designs and messages. They can be designed with simple prints, embroidery, or all-over-print designs.

As the most in-demand print-on-demand product, t-shirts offer a vast opportunity to express your creativity and attract customers looking for unique and eye-catching apparel.


Mugs offer personalization and practicality, making them a popular gift option for Etsy shoppers. As a homeware product, mugs can bring the recipient a unique and enjoyable experience, whether it’s a personalized message or a creative design.

Teaming up with reputable suppliers like Printful, Printify, Gelato, Gooten, and JetPrint ensures you offer high-quality mugs that your customers will love.

Wall Art

Wall art, such as framed posters and canvas prints, can add personality to home decor and cater to various customer preferences. Printful provides Enhanced Matte Paper Framed Posters, printed on thick, durable, archival paper and mounted on a sturdy frame.

However, you can also explore other print-on-demand services like Fine Art America, Printify, Sellfy, Gelato, Redbubble, and Gooten to diversify your wall art offerings.

Designing and Uploading Your Creations

Designing your print-on-demand products calls for striking and distinctive designs that set your Printful product apart.

To ensure the best results, follow Printful’s comprehensive three-step guide to assist in creating visually appealing designs for optimal sales.

Start by reviewing Printful’s design template specifications and experiment with various design elements such as typography, colors, and illustrations.

Once you’ve crafted your designs, you can upload them to your Etsy store using Printful’s product mockups.

Printful offers a variety of mockups, including plain displays, lifestyle setups, and real-life models, to enable sellers to showcase their products. If you prefer to use your own mockups, retain them and add them to your listing later.

Remember that there will be an additional cost for printing on multiple areas of an apparel product, such as front and back printing on a t-shirt.

Be mindful of these costs when designing your products and setting your retail prices to ensure that you maximize your profits while providing your customers with unique, high-quality products.

Alternatively, you can use Canva to create your designs. Canva is a great tool that offers many designs to trigger your creativity.

Pricing Strategies for Etsy Print-on-Demand Products

Formulating pricing strategies is a key aspect of maximizing profits and maintaining a competitive edge for your Etsy print-on-demand products.

Consider Etsy fees, shipping costs, and competitor pricing when setting your retail prices. Remember that the fee for listing a product on Etsy is $0.20.

Establishing product pricing in Printful can help you identify the ideal retail price point for your listings and evaluate your costs against profits.

When adjusting pricing for mugs in Printful, be aware of any price discrepancies between product variants. Similarly, when adjusting pricing for apparel choices in Printful, note that the 2XL and 3XL options are more expensive than the other sizes.

By considering these factors, you can set competitive retail prices that appeal to your target audience while ensuring profitability for your business.

Another pricing strategy to consider is offering free shipping on your products. Many customers are more likely to purchase if free shipping is available, so adjusting your product prices to include Printful’s shipping rates can be smart.

By checking the box for “Display my products with free shipping,” you can offer free shipping and make your Etsy store even more attractive to potential customers.

Managing Orders and Shipping with Printful Integration

Order management and shipping automation are major advantages of Printful integration, guaranteeing a hassle-free experience for sellers and customers.

When an order is placed on Etsy, Printful will pick it up within an hour and automatically handle the backend updates, such as marking orders as shipped or sending tracking information to the customers.

When creating a product through Printful, a shipping profile is created in your Etsy store, which reflects the product and its associated shipping price.

Processing times are also automatically assigned based on the product selected, so you don’t need to worry about adjusting them manually. However, during holidays, it’s recommended to adjust processing times to avoid shipping delays.

By ensuring that Printful’s shipping prices are accurately reflected in your Etsy store for each Printful listing, you can maintain transparency with your customers and build trust.

This way, you can focus on creating and marketing your print-on-demand products while Printful handles order management and shipping.

Marketing Your Etsy Print-on-Demand Store

Effective marketing of your Etsy store needs:

  • Optimization of your Etsy listing for SEO
  • Utilization of professional photos
  • Customer engagement
  • Promotional offers

Optimizing your Etsy requires you first to know the right keywords real shoppers use to find listings like yours. Once you have winning keywords, it’s time to apply them to your listings. If you want to put some skin in the game, I recommend tools like Marmalead or eRanks for the most experienced ones, making your life x1000 times easier. Check out my article “ERank Vs Marmalead: Which SEO Tool Is Best For Your Needs?” for more information on these tools.

By encouraging customers to leave reviews of your store and optimizing your product titles with relevant keywords, you can improve your store’s visibility in Etsy search results.

As mentioned previously, using professional images on Etsy can significantly impact your store’s success, with customers being four to five times more likely to purchase if professional photos are used.

If you can’t take professional product photos yourself, consider using Printful’s Design Maker or other websites like Placeit and Vexels to create attractive mockups.

Engaging with customers is another key aspect of marketing your Etsy store. Respond to customer inquiries promptly and provide exceptional customer service to build trust and encourage repeat business.

Offering promotions, such as free shipping or other holiday season discounts, can also attract more customers and boost sales.

Diversifying Your Product Offerings with Multiple Print Providers

Expanding your product offerings by integrating multiple print providers can help minimize risks and cater to diverse customer preferences. By using multiple print providers, you can offer a wider selection of products and print-on-demand options, such as:

  • t-shirts
  • mugs
  • wall art
  • other craft supplies

Using multiple print providers with an Etsy store integrated with Printful is possible. Some other print-on-demand services that provide wall art and other products include:

By partnering with a production partner and multiple print providers, you can ensure that your Etsy store stays fresh and exciting, with a wide range of products to attract and retain customers, making you one of the successful Etsy sellers.

Managing orders and shipping with multiple print providers requires monitoring inventory levels, shipping costs and maintaining exceptional customer service.

By staying on top of these factors and ensuring that all orders are fulfilled promptly, you can maintain a seamless and enjoyable shopping experience for your customers.

Final Thoughts

In conclusion, Etsy print-on-demand offers a fantastic opportunity for creative individuals to turn their passion into a profitable business.

You can attract a wide range of customers by setting up an Etsy store, integrating it with Printful, and selecting popular products like t-shirts, mugs, and wall art.

By implementing effective pricing strategies marketing techniques, and diversifying your product offerings with multiple print providers, you can build a successful and profitable Etsy store.

It’s time to take the plunge and start your Etsy print-on-demand journey!

Frequently Asked Questions

Can you do print on demand with Etsy?

Yes, you can do print on demand with Etsy by connecting to your manufacturing partner and owning the copyright of their designs. Disclosure of the Etsy printing partners is also necessary.

How do I create a print-on-demand store on Etsy?

To create a print-on-demand store on Etsy, open an account and shop. Then, connect it to Printify, create a product, adjust the product details, customize the storefront, and start marketing and selling your products.

Are you allowed to use Printful on Etsy?

Yes, you are allowed to use Printful on Etsy. To get started, create an Etsy seller profile and add a product listing before logging into your Printful Dashboard, selecting ‘Etsy’ on the platform options and connecting to Etsy. Allow access to the Printful app for further integration.

How can I stand out among the millions of Etsy sellers?

Set yourself apart from the millions of other Etsy sellers by defining your niche, creating unique and attractive designs, and providing exceptional customer service.

How long does it take for Printful to pick up an order from Etsy?

Printful generally picks up orders from Etsy within an hour, providing speedy order processing and fulfillment.

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